How we get paid.
Our Fee Structure
We believe in being honest, authentic, and working with integrity. As part of this ethos, we are completely upfront and transparent with our fee structure.
After an introductory meeting that is at our expense, if you decide to move on to engage with us, there are three stages of working together:
1. Initial Planning Report
This includes all the meetings in the client journey, cashflow modelling, a full review of existing financial arrangements, and in-depth research into pensions and investments for suitability. We provide detailed recommendations and outline the actions you could take to reach your objectives, all within a comprehensive written document.
Fee: Ranges from £1,495 to £2,995, depending on complexity.
This service includes:
A detailed financial plan tailored to your goals.
Rigorous analysis of your current financial position.
Strategic recommendations to optimise your finances and investments.
After an initial, no-cost meeting (at our expense), we will confirm in writing the exact cost of your plan, ensuring you receive a fair price based on the work required.
2. Implementation of Our Recommendations
This is where we take over and bring everything together for you, liaising with all the providers to put your plan into action.
Fee: Capped at £795.
This covers the administrative and practical work of implementing your financial plan, including:
Liaising with providers.
Executing investment or policy changes.
Ensuring seamless transitions.
3. Ongoing Advice & Wealth Management
Here, we become your long-term financial strategy partner. We manage your investments and, more importantly, your behaviour - since investor behaviour is the greatest determinant of investment success. Our role is to keep you calm through the inevitable ups and downs of investing.
We also ensure that you and your plan stay on track. Life is unpredictable, and when circumstances change, we help you understand the impact on your financial plan and recommend necessary adjustments. We make sure your plan remains optimised, allowing you to focus on living with peace of mind that your finances are working for you.
Ongoing Fee (Percentage-Based, Tiered Structure)
Our fees are based on the amount you have invested with us, ensuring fairness and transparency:
0.75% on the first £500,000 invested.
0.50% on the next £500,000 (from £500,001 to £1,000,000).
0.25% on amounts exceeding £1,000,000.
This tiered approach ensures that fees scale fairly with portfolio size, reflecting the level of complexity and work involved while avoiding disproportionate charges.
For your investments, there are two additional costs beyond our annual fee:
Platform fees: These are charged by the custodian or "platform" that manages your investments, provides tax wrappers, and handles tax reporting, among other services.
Fund fees: These are the fees associated with investing in our evidence-based portfolios, which are run and managed in partnership with industry leader Timeline. They oversee the portfolios, ensuring they align with our passive, evidence-based approach.
On average, platform fees are around 0.15% (this decreases with higher portfolio values), and fund management fees start at 0.18%.
For a portfolio of £500,000, with our ongoing advice fee included, the total annual expense comes to around 1.08%.